Services marketing. Integrating customer focus across the firm

Editore: McGraw-Hill Education
Autore: Zeithaml Valarie A., Bitner Mary Jo, Gremler Dwayne D.
Collana: Economia e discipline aziendali
In commercio dal: 05 Novembre 2019
Pagine: 555 p., Libro in brossura
EAN: 9780077169312